
What Is Internet Marketing? The strategies used to promote items and services on the internet and through other online platform are referred to as internet marketing. These may consist of several internet platforms, resources, and content delivery networks, including: Website content and design Social media Blogging Video/podcasting Online ads Sponsorship and paid promotions Email marketing Digital Media Marketing Although the obvious goal of internet marketing is to advertise or sell products and services online, there are other reasons why a company might engage in it. A business may use online marketing to spread a message about itself (building its brand) or to carry out research. Online marketing can also be a successful strategy for determining a target market, learning about the wants and needs of a particular marketing segment, creating lasting relationships with clients, and establishing authority and expertise in a particula...